Personally I think beauty contest rankings or acting in movies(popularity). Like there's so much more to the pokemon world than gym leaders and the pokemon league. The games seem to almost all be gym centered when in their own stories there's so much more to do besides that. You could be a movie star, you could be a pokemon professor, you could be a fossil reviver, you could be a businessman, like there's so much to the pokemon world that we haven't had the chance to explore.